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THE BRAND9 BLOG

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An In-Depth Guide to Google Analytics 4

An In-Depth Guide to Google Analytics 4

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too.  Google Analytics 4 was designed to be the latest generation of web...

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How to Optimise Your Anchor Text Strategy For SEO

How to Optimise Your Anchor Text Strategy For SEO

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These...

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6 best Google Analytics reporting tools

6 best Google Analytics reporting tools

Google Analytics reporting tools can make viewing and creating reports with Google Analytics data so much simpler. Google Analytics is pretty complicated, so having reporting tools to use that simplify it can be the difference between using your data for growth and...

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The impact of continuous scrolling on SEO

The impact of continuous scrolling on SEO

Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. Here’s everything you need to know about continuous scrolling. What Is Continuous Scrolling? You...

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9 digital marketing tips for the holidays

9 digital marketing tips for the holidays

Black Friday, Cyber Monday, Super Saturday — the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive...

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2021 advertising stats you need to know

2021 advertising stats you need to know

2021 was a big year with advertisers, as they managed the impact of the COVID-19 crisis along with growing data privacy concerns. So, how exactly did advertisers fare in terms of strategy, challenges, and ad spend? To help you prepare for your 2022 strategy, we've...

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Building a keyword strategy

Building a keyword strategy

Whether you’re optimising a website with a view to selling a tangible product, service, or digital service (such as SaaS), no organic product marketing strategy is complete without incorporating comparison keywords. Google continuously gets better at understanding the...

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How to get your e-commerce website to rank in the SERPs

How to get your e-commerce website to rank in the SERPs

It’s probably fair to say that all e-commerce website owners want the same thing: higher visibility on search engines and more sales. After all, heightened visibility means getting seen on search engine results pages, or SERPs. You’re likely familiar with these as you...

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Are backlinks from different locations better?

Are backlinks from different locations better?

How Backlinks from Different Page Locations Are Worth More (Or Less): Not All Backlinks Are Created Equal.   If you want to get found online, you need a strong backlink profile. The problem? Not all backlinks are created equal. Links from high-quality, relevant...

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Are Google Ads a ranking factor for organic SEO?

Are Google Ads a ranking factor for organic SEO?

Does whether you use Google Ads for paid search impact your search visibility on the organic side? It's been hotly debated over the years.Does Google favour advertisers by giving those who use paid ads a ranking advantage in organic search results? It’s a topic that’s...

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How so websites get hacked and how to stop it?

How so websites get hacked and how to stop it?

As much as the web has grown, surprisingly not a lot has changed in how websites get hacked. The most important thing you can do in keeping the web – and your own sites and visitors – safe is to understand these unchanging truths and hold them close to heart. Consider...

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Why hosting matters (buy cheap buy twice!)

Why hosting matters (buy cheap buy twice!)

Ahh, the sweet smell of hosting smugness. Think about it for a minute. You run a business and you sell from it and it all goes offline and you don’t know why. You’re losing sales. Fast. How much would you pay to fix it? Even if it’s a standard brochure website, having...

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