Last year we wrote a blog entitled ‘You get what you pay for’. It was within this blog that we talked about an enquiry from a local business that specialised in Far East Asian health and beauty. We priced our offering competitively for the work that was needed but we didn’t get the work as they said we were too expensive. They basically wanted at less than half the price we quoted for. Needless to say, we weren’t even tempted to price match. We go for quality and good value websites, not cheap ones.
Anyway, we went back on their site a couple of weeks ago to see their new site. And lo and behold, we were right. You do get what you pay for. Spelling and grammar errors are on every page. I suppose if English isn’t your first language and you outsource it to an offshore company that English also isn’t their first language, then how do you proof-read it properly?
It wasn’t only that though. To say the site doesn’t render properly is an understatement. Columns are all over the show for pricing tables, it’s badly laid out and some sentences have full-stops, other don’t – and generally it’s just a lot of the little details. On first glance it looks far better than before, it’s not until you stay on the site for a little bit that you get a sense of how bad it is.
The mobile site is atrocious. Words that are meant to go across the screen are now going down in a column and they’re not meant to. Words that on the main site now go across pictures making it look like a jumbled up mess.
Now I don’t know if they know all this but the website was definitely done to a price. I’m all for shopping around and getting the best deal – who doesn’t. But if your site looks error-strewn, then it doesn’t exactly reflect well on the business. We do wonder what her bounce-rate is from website visitors. If you’re using a website to entice business and give a good image, this isn’t the way to do it.
We see the same with SEO companies promising to get you to number 1 Google web-rankings for not a lot of money. You’ll pay for it eventually, not in monetary terms but by being penalised. You can read it here: https://brand9.co.uk/brand9-blog/is-there-an-seo-short-cut/
As the saying goes: Buy cheap, buy twice.