To create a visually appealing website while maintaining simplicity, consider the following tips:

1. Use a simple layout: Opt for a grid-based layout and maintain symmetry to create a sense of balance and harmony.

2. Keep it clean: Remove any unnecessary elements, such as decorative graphics or unnecessary text, to maintain a clean design.

3. Limited colour palette: Use a limited color palette to create a cohesive and consistent design. Stick to a few colors and use them sparingly to create a sense of simplicity and elegance.

4. Focus on typography: Choose easy-to-read fonts and font sizes, and ensure proper spacing between lines and paragraphs to enhance readability.

5. Embrace white space: Don’t be afraid to use white space in your design. It helps create visual hierarchy, guides users through the site, and highlights important elements.

6. Intuitive navigation: Ensure that your website’s navigation is well-structured and intuitive, allowing users to find the information they’re looking for quickly and easily.

7. Optimise images: Use high-quality images that are relevant to your content and optimised for fast loading times.

8. Responsive design: Make sure your website is mobile-friendly and adapts to different screen sizes and orientations.

By following these tips, you can create a visually appealing website that is simple, user-friendly, and effective in achieving its intended purpose.