Google analytics is a free tool that allows you to monitor your website traffic
How to Get the Most Out of Google Analytics
Google analytics is a free tool that allows you to monitor your website traffic. The great thing about it is that all your data can be viewed in one place. At first, it may seem complicated, but once you learn its intricacies, you’ll be able to utilize these metrics for improving your business.
To maximise your Google analytics account, it is essential to focus on reports that matter most. Too often, people make the mistake of spending too much time on insignificant reports that are not essential to their business operations.
Create a recurring report that displays the most pertinent statistics each day, saving you valuable time from having to review the same data repeatedly.
Create filters to group traffic by channel, referrals and search terms. Doing this will enable you to determine which of your content pieces are drawing the most viewers and which aren’t. Furthermore, discover what types of searches bring people to your website versus those which don’t.
If you aren’t using these filters on your website and visitors, you are losing out on valuable data that could help inform marketing decisions or develop new products. With these insights in hand, it can be a huge advantage to utilise these filters when making decisions about what to promote or create.
Small businesses often make the mistake of disregarding user behaviour data. It’s essential to comprehend your website visitors’ behaviours so you can optimise their experiences on your site and boost conversion rates.
Google Analytics’ built-in campaign tracking is the most efficient way to monitor this. This feature measures how many clicks a user receives from links pointing towards your site, allowing you to measure the success of paid advertising campaigns and other marketing initiatives.
Setting up this feature is easy: just add tracking code to all pages on your site. After installation, you can access user and event data within Google Analytics.
Filters can also be used to exclude certain countries and regions from your traffic, which is especially helpful if you operate a local business. Doing this ensures that you won’t overpay for advertising to foreigners who have no interest in what you have to offer.
Google Analytics also offers advanced segments, which let you create groups of users based on various criteria. For instance, you can set up a mobile segment and a desktop segment to get a better understanding of your audience’s demographics and interests so that future campaigns are more tailored towards them.
Google Analytics offers a wealth of helpful features to maximise the performance of your website, such as site speed, mobile responsiveness, pageviews, visitor review, sitemap overlay and search engine optimisation (SEO).