SEO For Liverpool Dentists. Increase Google Rankings In Liverpool

Your Dental SEO expert for Liverpool

Want to improve your search rankings in Liverpool? SEO for dentists and therefore website ranking for dentists isn’t new. Here at Brand9, we have years of experience in optimising for dental SEO and dentist searches as part of a standalone SEO campaign, or digital marketing campaigns for local searches. Dental-related Google searches increasing by around 25% year-on-year, it is clear that the online demand for dental products and related services is growing.

We work with a number of dental clients and have helped them grasp this opportunity to grow online, across both consumer and business target markets. A bespoke-designed dental SEO strategy including technical SEO, analysing relevant keywords and optimising an existing website, or building a new one, built around your dental offering can allow you to reach target customers more effectively and help you focus on running your practice or business and giving you a strong online presence in Liverpool and the wider-area.

Why SEO and not Google Ads?

Google Ads are superb for emergencies such as looking for an emergency dentist. But SEO for dentists, when found in search engine rankings are seen as much more authentic and trustworthy.

Users will look more leisurely through a dental practice’s website. But to stand a chance of your site getting looked at, you need to be on page 1.

Over 92% of searchers do not go past Page 1 of Google. So, if you’re not on page 1, new patients will struggle to find you online. Also, word-of-mouth marketing is lost if you don’t appear for your brand name online.

In some cities like Liverpool, Google Page 1 listings can help you average over 2,500 visitors in website traffic (per month) and conservatively bring in an extra 5-10 new patients (per month). This is why so many dental practices invest in dental SEO services.

Dentist SEO, is essential for any business to attain its maximum reach on your business website. The days of flicking through Yellow Pages are over. We are now living in a wholly digital world. Nowadays, people are much more likely to search online through Google search results for their required service, especially if they are looking for a service local to them.

Your practice’s digital marketing success is primarily dependent on its visibility on the first page of Google. While having a fantastic web design is great, it won’t offer many benefits if the patients cannot find the website on Google. Google alone dominates over 86% of the UK Search Market, so you must be optimised for its platform.

We offer superb SEO and websites, with in-house specialists, in full accordance with advertising ethics and dental regulations that you may need.

Key trends in SEO for the dental industry:

Total household spending on dental services in the UK has risen from £1.3 billion in 2005 to over £3.2 billion. Dental patients now hold the same expectations for their dental care that they have developed for other areas in their life. It’s also easier with modern technology to become more vocal about their dental product and services, and their dental care experiences.

On the business-to-business side, Google is now the first port of call for initial research by executives and decision makers and the SEO cost his now seen as general marketing costs. From dental compliance through to powerful dental practice management tools, the need to be visible online for dental providers and suppliers is crucial to business success.

With the increasing growth of digital, patients are better educated than ever before – with information at their fingertips. They are likely to undertake independent research of their dental symptoms and dental beauty needs.

They will also evaluate the online reputation of your services, your practice, and your competition. The graph below shows that millennials and Gen X are most likely to research online – but all generations will spend at least some time using online for dental research. Today’s consumer is more educated and more picky than ever before so attracting prospective patients is getting harder.

In 2022, dentists can no longer afford to ignore SEO. If you want to grow your practice and keep new patients flowing, a dental SEO strategy is a must. Having some background and expertise on this topic will ensure you understand the importance and are better equipped to do what it takes to rise in the rankings.

The importance of SEO for dentists

We talked about the purpose of SEO — to increase your practice’s searchability and online visibility in search results — but why is that critical? Why is SEO important for dentists? 

When searching for a new dentist online, 70% of people will click on one of the top 5 suggestions in a dental search engine results page. Over 90% of people will never go beyond the first page.

The most compelling argument for a SEO strategy for dentists is that it’s an effective way to draw new patients to your practice. But there’s a lot more to unpack there!

Think of SEO as the backbone of a modern online marketing strategy for dental practices. In 2022, dentists can’t effectively market their practice without on-page SEO and technical SEO.

1. SEO for your dental practice will build trust and credibility with patients

There’s a reason the majority of people click on one of the top 5 suggested results in Google — people believe the dentists that appear in top positions are better. Google thinks so, too! 

It’s a virtuous cycle — the higher you rank in searches, the more likely potential patients will trust you and click on your website. The more people who click, the more Google trusts you as a trustworthy and credible source and will continue to push you to the top results.

3. The best SEO translates into a better website user experience

Good SEO strategies put a lot of emphasis on website user experience. For example, SEO best practices for dentists include things like:

• Fast page load time (we offer quick hosting on your dedicated cloud server)

• Mobile-friendly design (all our website designs are mobile friendly)

• Headings and subheadings on pages (writing them is easy, writing them properly is harder)

• Compelling, original content (we can do this as part of the build)

• Easy site navigation (clean and easy to use sites are liked by real people and search engines)

All these strategies make it easier for potential patients to find what they need on your website (called a good user experience) and in turn improve your SEO ranking.

What’s the return on investment of SEO for dentists?

To determine the ROI of a search engine optimisation strategy, you need to consider how much a new patient is worth to your practice. 

Here are the figures to look at:

1. Number of patients your SEO strategy generates during a specific period of time

2. Average patient value 

3. Average patient lifespan

4. Cost of running your strategy (either through an in-house employee or dental SEO agency) 

Here’s an example…

Say you’ve calculated that your average patient value is £300/year, with an average patient lifespan of 20 years. 

With that formula, £300 x 10 years = £3,000. So every new patient that comes through your practice will generate around £3,000 in lifetime revenue.

One more thing to keep in mind…

Unlike an ad that you run for a certain period of time, SEO is a strategy that will benefit your practice long term. Optimising your online presence today will continue to produce results years into the future.

How can a dentist rank number 1 in search engine results?

Ranking 1 for any given search is never guaranteed, but it is possible (after all, someone has to rank in the top spot). Nevertheless, keep your focus on appearing on the first page. Climbing even just one or two spots can make a big difference! 

To understand how you can appear higher in search results, you need to understand how SEO works for dentists.

How do search engines decide where to rank dental websites?

How exactly does a search engine like Google decide what position you rank?

Search engines want to deliver the best possible results for every search. To do that, they consider on-site and off-site ranking factors. 

On-site SEO ranking factors for dentists include:

• What’s on your website pages

• Presence of keywords in copy and places like headers, URL, meta titles and descriptions, and photo file names

• Length and quality of copy

• How old your site is (the older the better!)

• How easily the search engine robots can access, understand, and index your content

• How fast your page loads (as close to one second as possible)

• Whether or not your site is mobile-friendly

• How long people spend on your site

• The layout of your website 

• How trustworthy your site is as a whole

• Have you completed a Google My Business is is it in Google Maps?

And these are just a few!

Off-site ranking factors for dentists

Off-site SEO is all about what others think about your site. Yep, it’s true — the activities you and others do outside of your website can raise your ranking.

The biggest off-site SEO ranking factor for dentists is the number of sites/places on the internet that link to or talk about your website. 

The specific off-site link-building ranking factors include:

• How you earned the link (naturally, manually, or self-created)

• The linking site’s popularity

• How related the linking site’s topic is to the site/page being linked to 

• Patient reviews

• How recent the link is

• The trustworthiness and authority of the linking site

• The number of links

• And more

Putting it all together for dentist SEO

So back to our original question, how do search engines decide where to rank dental websites?

When a potential patient searches for “Liverpool dentist,” a search engine will consider all the discussed on-site and off-site SEO factors to help determine:

• Which results to show

• What type of results to show (reviews, dental directories, website pages, blog posts, etc.)

• The order of those results 

Additionally, the search engine results will vary depending on:

• The keywords someone uses in their search

• Where the person is searching from

• The person’s search history

How to optimise a Liverpool dental website for SEO

1. Build your site on WordPress

The best dental websites are built with WordPress. WordPress sites are flexible, scalable, and look and perform just as perfectly on mobile as they do on a desktop. From there, make sure that search engines can not only find your site, but read it. That means no flash, Silverlight, iFrames, or other outdated, media-heavy tactics.

Other very important SEO details on the back-end of your website include:

• URLs

• Meta titles and descriptions

• Image alt text

• Image and video file sizes

• Page load times

• No broken links

Make sure you address all these things for every single page on your website.

2. Design a beautiful dental website

The design of your website will make all the difference in whether or not potential patients have a good experience on your website. And as we talked about earlier, user experience is an important ranking factor for SEO.

Focus on creating a dental web design that makes a great and fast first impression. The only way to do that is through a modern, custom site designed by a professional who 1) understands the dental industry, and 2) has a background in search engine optimization.

A few web design tactics this type of professional will take include:

• Making sure your site is mobile-friendly

• Ensuring fast page load time

• Making sure your site uses ADA & HIPAA compliant practices

• Making the site simple to understand and navigate

3. Develop compelling, keyword-optimised content

Great design must be supported by unique, compelling, and keyword-optimised content.

• Original — Copy-and-paste content will be penalised. Always write in your own words using your unique voice and tone.

• Compelling  — The copy on your site should be focused on your patients (not you), answer common questions, address their problems, and outline how to solve those problems. Use the StoryBrand approach as a great starting point.

• Keyword-optimised — Most important of all for SEO is to ensure your content is keyword-optimized. That involves conducting keyword research for every single page on your website and ensuring those keywords are included in headings, meta info, and copy.

4. Create a brand that reflects your businesses core values

An engaging brand communicates what makes your practice unique to your target patients. It also communicates the experience patients will have at your office and the services that they’ll find there. 

What makes up a brand? To start with, your practice’s logo, the colors you use in your website and marketing materials, and the typography you use on the web and in your physical office location. It also is the personality you present to the world in everything you do.

A good brand will keep patients engaged, helping your SEO efforts and building trust with potential new patients visiting your site.

Or let us do it for you!

How dentists can know if SEO is working

Measuring the results of your efforts is an essential part of an effective dental practice SEO strategy.

Here are the most important data points to review:

• Conversions — The desired action you want a potential patient to take. For dentists, we recommend calls, form submissions, online bookings, chat bot conversations, and driving directions

• Website traffic — Look at the column, quality, and source of your website visitors

• Keyword rankings — What position and page your site ranks for with each of your keywords and how that ranking changes over time

• Reviews — Ensure this number is growing and remember to respond to your patient reviews

Bonus: A simple trick for finding out where your site ranks

1. Open a new incognito or private browser window

2. Type in the keyword or search phrase you want to rank for (ie “dentist liverpool”)

3. Browse the results until you find your site

On page 2? You would definitely benefit from search engine optimisation services! Would you believe that over 25% of users click on the number 1 search result? The click-through-rate drops massively for every step away from top spot you are, whilst page 2 rankings barely receive any clicks.

Optimising your site will help your dental practice be more competitive and rank higher on search results.

Get more and higher value patients through Liverpool dental SEO services

We hope you have a better understanding of why SEO is so important for dental practices and what all is involved in this strategy. But while understanding the basics of search engine optimisation is one thing, actually implementing a strategy is something many dentists struggle with.

It’s not easy!

We get it. National and local SEO is hard. Optimising your online presence takes a comprehensive, detail-oriented approach that requires a lot of time and someone who knows what they’re doing. Liverpool is a large city with many competitors.

You shouldn’t have to worry about this on your own. Your primary focus should be on what you do best — providing excellent patient care. We’re here to handle all the SEO stuff.

At Brand9, our team of SEO experts use our years of experience to keep your practice ahead of the competition and ensure new patients can easily find you online. We work with dentists throughout the UK and the specific SEO tactics that work best for the dental industry.

If you want to learn more, use the contact form. We’d love to hear from you.

Brand9 starts with high-quality, relevant content, presented in an easy-to-browse format that addresses the real-world concerns of prospective new patients.

Brand9 creates additional content for your site and optimises what’s already there.

Dental SEO: How much does it cost?

Our prices start off at just £600p/m+vat and are in 3-month batches.

What you get

• Monthly reports: we will either link in with your Google analytics or create a new profile

• Analyse the keywords that have the most search volume

• Send you independent monthly reports for the keywords for local SEO in Liverpool

• Advise on how you can attract more potential patients

• Improve your current dental practice’s website

• Help with work with any other dental marketing you have running

• Technical SEO to give the site even more of a boost

• Expert help in SEO for dentists

Ready to start getting more patients and improve your ranking position throughout Liverpool?

As you’ll be able to gather by now, SEO for dentists is essential and far better in the long run than paid ads. Use our contact form and we’ll get back to you.

ETHICAL SEO

We only ever use authentic ways and methods to get your website ranking higher with our proven white hat techniques

CROSS PLATFORM

It makes no difference to us what platform your website is built on. Whether this is a website builder or built from scratch

FEEDBACK REPORTS

We will always keep in-touch with you about your website and send you monthly stats on how your website is doing by the criteria set