Ethical SEO Techniques for Websites
In today’s market competition is the name of the game. If you have a product or service to sell, it can be difficult to get your products seen by a specific audience without a little seo help.
Keyword research and SEO go hand in hand when it comes to making sure that your website reaches its maximum potential for traffic and visibility online. Once you’ve found the keywords you want to target, optimising your content around these terms will help build organic SEO backlinks which lead directly to more traffic on your site.
There are 3 types of SEO techniques, blackhat SEO (also known as search engine spam), greyhat SEO (uses whitehat strategies but does not disclose this fact) and whitehat SEO (the only SEO technique we use at Brand9).
The most basic SEO techniques to help your site appear in search results include:
– Creating good, original content that is also relevant and keyword targeted
– SEO for links (backlinks) – SEO links (from other sites)
– SEO optimisation (meta data and page title tags)
In 2014 Google launched the first Penguin update which removed many websites from its index. It targets blackhat seo techniques such as keyword stuffing so if your website is using these shady SEO practices you need to stop now! Not doing so may lead to a site being penalised or even having their domain name(s) suspended/banned.
Writing content for SEO isn’t hard but it does require a little practice. The key concept to remember is “less is more”. If you go overboard with SEO you’ll end up looking like all the other websites doing the same thing – not good!
When writing your SEO content, remember to use keywords sparingly and naturally throughout your web page (but don’t overdo it). This means that the SEO content should look like it has been written for humans rather than robots used by search engines (which will simply ignore words they don’t understand).
Google some articles which as Google Analytics, SEO guide for beginners, SEO checklist, Whitehat SEO services, Keyword planner.
As you can see, this article is nicely laid out with paragraphs to break up the text. It uses relevant keywords in the right places but not too often. This means that Google will find it relevant to its users and therefore it should be visible on results pages when someone searches for one of these terms. This is what whitehat SEO is all about – helping websites rank without jeopardising their domain’s safety online.
Brand9 also specialises in SEO using only ethical SEO strategies.