Here at Brand9, we’re always looking at new design trends and enjoy looking at the great work other designers have done. So we’ve outlined some great things to keep in mind when designing a website.
8 Principles of Good Website Design
Good design is of course essential to any website, along with usability. So we’ve listed 8 good design principles that you should follow:
1. Simple Is the Best
The over-designed website may not work. Putting too many elements on the page may lead to distracting visitors from the main purpose of your website. Simplicity always works in an effective web page design. Clean and fresh design of your website not only makes the website appealing but also help the user to navigate from one page to another seamlessly. Loading a website having design features that do not serve the purpose may be frustrating. Keep your design as simple as possible so that the visitors can feel it easy-to-use and can find their ways easily.
Consistency in website design matter a lot. Give your attention to match design elements throughout each of the pages. It can be understood that your fonts, sizes, headings, sub-headings, and button styles must be the same throughout the website. Plan everything in advance. Finalise the fonts and the right colours for your texts, buttons, etc, and stick to them throughout the development. CSS (Cascading Style Sheets) would come in handy to keep the complete information about design styles and elements.
3. Typography & Readability
No matter how good your design is text still rules the website as it provides users the desired information. Since search engine crawlers are very much familiar with this data, it becomes an integral part of SEO activities. You should keep your typography visually appealing and readable for visitors, along with the tricky use of keywords, meta-data, and other SEO-sensitive elements.
Consider using fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica, etc. can be used for the body texts. Make proper combinations of typefaces for each and every design element such as headlines, body texts, buttons, etc.
4. Mobile Compatibility
Keeping in mind the ever-growing usage of smartphones, tablets, and phablets, web design must be effective for various screens. If your website design doesn’t support all screen sizes, the chance is that you’ll lose the battle to your competitors. There are a number of web design studios or service points from where you can turn your desktop design into a responsive and adaptive one for all screen sizes.
5. Color Palette and Imagery
A perfect colour combination attracts users while a poor combination can lead to distraction. This necessitates you to pick a perfect colour palette for your website which can create a pleasing atmosphere, thus leaving a good impact on visitors. Enhance users’ experience by selecting a complementary colour palette to give a balanced-look to your website design. Remember to use white spaces as they avoid your website from visual clutter and mess. Also, avoid using too many colours. 3 or 4 tones for the whole website are ample to give an appealing and clear design.
The same is the case with images. Don’t use multiple vibrant images
6. Easy Loading
7. Easy Navigation
Study shows that visitors stay more time on the websites having easy navigation. For effective navigation, you may consider creating a logical page hierarchy, using bread crumbs, and designing clickable buttons. You should follow the “three-click-rule” so that visitors can get the required information within three clicks.
The ultimate purpose of the visitors is to get information, and if your website is able to communicate your visitors efficiently, most probably they would spend more time on your website. Tricks that may work to establish effortless communication with the visitors are – organising information by making good use of headlines and sub-headlines, cutting the waffle, and using bullet points, rather than long gusty sentences.
So if you’re looking for a new website and are based in the Wirral, Chester and Liverpool region and wish to talk about how we can ensure your website meets this criteria, let us know and we can build (and host) your new, well designed and great looking website.
Also thanks to Sujay Pawar from WP Astra for the original article at https://wpastra.com/good-website-design/