Great web design is a combination of several factors that contribute to an engaging, user-friendly, and visually appealing website. Some key principles of great web design include:

1. Purpose: A website should have a clear purpose and cater to the needs of its users. Each page should have a specific intention, whether it’s providing information, showcasing products, or offering services.

2. Simplicity: A clean, minimalistic design helps users focus on the content and navigate the site easily. Clutter-free designs are more visually appealing and improve user experience.

3. Navigation: A well-structured and intuitive navigation system allows users to find the information they’re looking for quickly and easily.

4. Visual hierarchy: Organising content in a way that guides users through the site and highlights important elements is crucial for effective web design. This can be achieved through the use of typography, colour, and layout.

5. Readability: Easy-to-read content with appropriate font choices, sizes, and colours ensures that users can quickly understand the information presented on the site.

6. Mobile-friendliness: With the increasing use of mobile devices, it’s essential for websites to be responsive and adapt to different screen sizes and orientations.

7. Consistency: Maintaining a consistent design throughout the website, including fonts, colors, and layout, helps create a cohesive user experience.

8. User-centric design: Focusing on the needs and preferences of the target audience ensures that the website is efficient and easy to use.

9. Speed: Fast-loading websites are essential for retaining user attention and reducing bounce rates. Optimising images, using caching, and minimising the use of heavy scripts can help improve site speed.

10. Adaptability: Embracing current web design trends and incorporating innovative features can help your website stand out and stay relevant in the ever-evolving digital landscape.

By incorporating these principles into your web design, you can create a website that is not only visually appealing but also functional, user-friendly, and effective in achieving its intended purpose.